Two Weeks in France – Does Nudity Sell Clothing?

The retail shops on Rue Saint-Jean (Bayeux, France) were closed when I stopped for a second look. Jean Paul’s quirky window display of nude mannequins hit a high note in creative merchandising. Up and down the street, signs offering discounts were plastered on store front windows. Mannequins were dressed – some wore shoes. Some wore hats. I hope I have the right retailing idea, start with a naked body and customers will want to see your merchandise. How’s that, Jean Paul?

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